Ideas to Upsell Every Product Category and Drive More Sales
by Jonathan Biri
CEO @ Conversion Bear
Quick Recall: What Is Upselling?
![Illustration of a cupcake with a cherry on top.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfcf_2B.png)
![Illustration of three people with a cloud above their heads. There's a smiley inside the cloud.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfce_3B.png)
Overview: Upselling Techniques
![Screenshot of canned wine with discount.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd0_5B.png)
![Illustration of lots of numbers and different equations.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd1_4B.png)
Don’t Forget About Cross-Selling
![On the left side, an illustrated laptop with a start shield; and on the right side, a laptop and phone illustration followed by a printer.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc5_6B.png)
Questions to Ask to Make Sure It Is Time to Upsell
![Starting line illustration.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc4_7B.png)
1. Does the product complement the item that the customer is buying?
2. Will this product really benefit your customers?
![Illustration of a hair dryer on the left, a plant in the middle, and a cancel sign on the right.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfcd_8B.png)
3. Are they open to spending more?
![Screenshot of a customer's order history.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfca_9B.png)
Eliminating Risks: When to Avoid Upselling
![An illustration of an angry customer complaining to a salesperson.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc2_10B.png)
![Illustration of a preaching salesperson.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc6_11B.png)
Upselling Categories: Where Should You Start?
![Illustration of different product categories, including a Lego block, a bag, some shirts, a plate with cutlery and more.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc1_12B.png)
How to Upsell Accessories
![A graphic chart showing the growth of bags and accessories as a product category.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc3_13B.png)
![Screenshot of a bulk discount in a period panties shop.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd7_14B.png)
How to Upsell Artwork
![Image of a living room with a black and white photograph with a black frame on the wall](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfda_15B.png)
How to Upsell Books
![A photo of three books on a bookstore's shelf with some review cards from the staff.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfdb_16B.png)
How to Upsell Digital Products
How to Upsell Drinks
![Screenshot of a product suggestion carousel.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd9_18B.png)
How to Upsell Electronics
How to Upsell Food Items
![Screenshot of a burger with cross-selling add-ons – fries and soda.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfbf_21B.png)
![Screenshot of Deliveroo's complementary side dishes.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd3_22B.png)
How to Upsell Furniture
![Illustration of a couch, wardrobe, a floor lamp, and a picture frame.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfbe_23B.png)
Get upselling and cross-selling ideas for 20 product categories
How to Upsell Makeup & Perfume
![Screenshot of a blush in the shopping cart with a brush as a product suggestion.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd2_24B.png)
![Screenshot of a blush in the shopping cart with a brush as a product suggestion.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc7_25B.png)
How to Upsell Mobile Phones
![Screenshot of a phone comparison in an e-commerce website.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfd4_26B.png)
How to Upsell Pet Products
![Screenshot of pet food comparison and bulk discounts.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfbd_27B.png)
How to Upsell Plants
![Screenshot of a plant shop with plant pots as an upselling option.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfcb_28B.png)
How to Upsell Shoes
![Screenshot of a running shoe comparison and personalized options.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc8_29B.png)
![Screenshot of Nike's Running app with 1,000km written on it, a running shoe, and a congratulatory message.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfbb_30B.png)
How to Upsell Skincare
![Screenshot of three different skincare bundles with a discount.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfcc_31B.png)
![Screenshot a few skincare products with a necessary offer as a gift.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfc9_32B.png)
Key Takeaways: Upselling in Different Product Categories
![Screenshot of product comparison with different fitness watches.](https://cdn.prod.website-files.com/666aa30ed2051ae59b7dc54b/666aa30ed2051ae59b7dcfbc_33B.png)