Conversion Bear

Masks for $10K

Masks are selling like hot buns.

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This store was not even in the masks business prior to COVID 19.

Their niche was mostly electronics and phone covers.

But - they saw an opportunity and took it.

As they kept masks hidden from the main catalog, they were looking for a way to promote the product without taking the focus away from their main products.‍

Step 1: Setting us a secret funnel.

The masks were added only inside the upsell funnel - that kept the brand and catalog consistent on the storefront.

Their masks offers are only revealed after the initial order is made.

Step 2: Setting up multiple offers.

They added 3 masks modes as upsell offers - starting from the cheapest kind of mask to the most expensive one.

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Here's how it went:

7 day results

12,512

Views

1117

Upsells

8.92%

Conversion

$11,428

Revenue

Key takeaways:

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* Get another - everyone needs a mask and people can't seem to get enough. Offering customers to get another mask at a reduced cost proved a stellar simple strategy.

* People care - customers want to take care of their loved ones. Highlighting the family needs inside the upsell offer content paid off.

* Add masks to your catalog - this store does not specialize in masks. By giving customers a chance to buy a mask along their original purchase they catered to the immediate market need.

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Complimentary items? nothing beats serving the best offers at the right timing.

We can't wait to learn how you're going to use Honeycomb.

Jessica Kane
Head of Market Analytics @ Conversion Bear

300+ reviews (5.0)

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