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This week's edition of Polar
Fashion is shaping up, and we’re breaking it down
Hey, hope you're COVID-19 safe 😷
Nothing kicks off this week better than a mind-boggling product trend:
The weather outside may be frightful, but Shapewear is hotter than ever.
Think of Shapewear as your token enthusiastic best friend, ready with a compliment no matter the outfit. Designed to refine the body’s natural shape, these garments enhance blood flow, conceal cellulite and provide a slimmer appearance by supporting the bust and back areas. The target market tends to consist of women who are overweight or post-pregnancy.

If it smells too good to be true… have a taste. Industry favourite yummie.com is ready for its close up.
(Mmm...) Yummie!
Conceived and launched by the influential Heather Thomson, Yummie has been perfecting figures and boosting self-esteem since 2008. The site drives over 120K visitors per month, and although organic traffic is high, a substantial 34% is derived through paid marketing.
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