* The perfect match - the upsell funnel was triggered on each bra purchase. A matching underwear was offered for 30% off.
* Don't push it - the matching underwear offer was around 15% of the store's AOV. That's a no brainer offer. Customers won't tend to spend 25% more than they initially planned.
* Keep it simple - the upsell funnel included just 1 laser targeted offer. Customers just needed to click 1 button to accept the offer.
This smart and elegant setup worked.
We can't wait to learn how you're going to use it.