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A trend to (hair) dye for
Check out 2020’s colorful new world
Jessica Kane, Head of Market Analytics @ Conversion Bear
November 6, 2020

In the age striking individualism, consumers are dying to express themselves… and more recently, dyeing to express themselves.

Who would’ve guess back-to-back zoom calls would turn hair color into the new nail polish? This latest beauty trend is painting social media all the colors of the rainbow, with celebrities and influencers publicizing new hairdos daily. It’s the season for bold change, and hair is everyone’s first stop.

The hair color market is shining bright

The global hair color market is predicted to hit $42B by 2025.

From henna in Ancient Egypt to the first synthetic hair dye in 1907, hair coloring techniques have been influencing human standards of beauty since nearly the dawn of time.

This year has seen widespread interest in new and dramatic hairdos, manifesting as the 2020 emotional equivalent of break-up hair - #quarantinehair. Consumers determined to regain a sense of control are showcasing empowerment in shades of blue and red. When is comes to creative hair, no one knows how to stand out better than Manic Panic.

Manic Panic has been coloring outside the lines for 40 years

Reflective of the punk rock culture of the late 70s and early 80s that inspired founding sisters Tish and Snooky, Manic Panic has played an active role in the alternative hair scene for over 40 years.

It's not just about hair. The brand feeds off the growing popularity of eco-friendly products. Donating 15% of profits back to charities like Peta is celebrated by their customers.

Celebrities love them, too. Manic Panic proudly states their prodcuts “tested on celebrities, not animals,” to emphasize both the brand’s environmental consciousness and popularity.

This brand understands customers need a break from Covid Gray, Manic's color coded instagram (411K followers) is a great alternative.

Now this might sound crazy, so don’t wig out.

A new hair color for each new mood is all well and good for consumers who can afford monthly visits to the solon, and who don’t mind putting their hair through the damaging coloring process. For everyone else, the fun is limited to temporary dyes that are gone by the time they decide they like them. If only there were a cheaper, more substantial solution, like… brightly colored wigs! 🎆.

Still haven’t found the do for you?

Give these Shopify hair dye stores a visit for some colorful inspiration:

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Keep making bold decisions, and see you soon!
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