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Everyone’s talking about air purifiers, and we’re here to clear the air.
Jessica Kane, Head of Market Analytics @ Conversion Bear
October 23, 2020

Having some trouble taking a breath in 2020? You’re not alone.
Whether it’s wildfires, locust swarms or the pandemic that’s got you down, the global need for that metaphoric deep breath has prompted a real quest for cleaner air. Consumers are out to escape stuffy, recycled air, and air purifiers are heeding their call.

Air purifiers are blowing the competition away

As consumers become more aware of the threat of airborne diseases, the air purifier industry is predicted to sweep the market at a CAGR of 12.6% over the next 7 years.

People coping with allergies, asthma or particularly polluted environments have long since begun their battles for cleaner air. A range of air purifying technology has been popular for years, from the market-dominating HEPA technology to more complex solutions like ionizers and ozone generators. Higher levels of pollution and the spread of wellness culture have helped the industry steadily grow for a while now, positioning air purifiers to become a go-to solution with the outbreak of COVID-19.

If you’re wondering which way the wind in this market will blow, Molekule might give you a clue.

Molekule’s about to blow your mind

For years, Molekule head scientist Dr. Yogi Goswami suspected the solution to his son’s asthma symptoms was - literally - up in the air.

In 2014, his family founded Molekule, introducing his PECO technology to the air purification industry. Molekule insists PECO outperforms the more mainstream HEPA in every way that matters, proclaiming that, “PECO is able to destroy pollutants 1000 times smaller than the standard filters must meet to qualify as HEPA.”

Confident in the quality of their product, Molekule leaves the bulk of the advertising to its satisfied customers, filling its social media pages with accounts of happy buyers.

But in real life not every review is a positive one.

Wirecutter claimed it to be the worst air purifier ever tested. We learned just as much about this brand from its response to criticism as we have from its success stories. Check it out for yourself:

Want in and determined not to blow it? 💨

Air purifiers are a wonderful way for concerned consumers to ensure the cleanliness of their home or office air, but what about all the breaths they take in between? We’re betting portable, personal air purifiers are the only thing that’ll get consumers breathing easy all the time.

Spread that air of mystery

Give these stores a look:

🔮 Quickies
Careful not to blow past new opportunities, and we’ll see you next week.
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