Smelly breath is the boogieman of adulthood: we can’t know for sure if it’s there, but we do everything avoid it. For many people, brushing their teeth twice a day is not enough to ensure they’ve adequately masked those morning and post-meal odors 🦷.

More and more consumers are investing in mouthwash for that extra dose of minty fresh confidence.

Mouthwash may be trending, but the idea of a liquid mouth cleanser is nothing new. In fact, human beings have been practicing the easy and instantly gratifying habit of swishing and gargling mouthwash for thousands of years. So why does the modern consumer suddenly find mouthwash so irresistible? Because the cosmetics industry is giving itself a health-conscious and eco-friendly makeover.

Today’s mouthwash marketing formula innovatively combines the array of health benefits associated with oral hygiene and the growing demand for eco-friendly cosmetic solutions. No wonder the global mouthwash industry is predicted to grow at a CAGR of 5.6% over the next 6 years.

We’d like to introduce you to one of the creative brands on the frontlines of the cosmetics revolution ♻️ - By Humankind.

In 2017, By Humankind co-founder and CEO Brian Bushell went diving for the first time in Thailand, but was disappointed to find the water filled with trash. He quickly learned that a third of single-use plastic in landfills comes from personal care products, and determined to start an environmentally conscious line of cosmetics.

His Shopify store launched in 2019, with deodorant, shampoo and exceptionally creative mouthwash tablets. By Humankind reinvented mouthwash with their 100% natural, portable tablets sold in reusable glass containers. Customers receive 60 tablets per refill, each of which dissolves in water to create a single mouthful of alcohol-free, ethically-made mouthwash.

By Humankind’s ad campaigns are as fresh as their customers’ mouths, emphasizing the brand’s attentiveness to both personal and environmental care.

In addition to better breath and a healthier mouth, many mouthwashes also promise customers a whiter smile 😁. But the environmentally-aware and health-conscious consumer is growing increasingly weary of the chemicals in most whitening products, turning instead to more natural whitening solutions like coconut oil, baking soda and aloe vera.  Seems like consumers are just waiting for an all-natural, eco-friendly, whitening products to hit the market..

Scroll through these impressive Shopify stores’:

• Check out Keeko for the coolest cart icon ever.
• The toothpaste re-inventor Bite.