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There’s no place like home
Discover the product trend that’s helping dads everywhere sleep better at night.
Jessica Kane, Head of Market Analytics @ Conversion Bear
July 3, 2020

The past few months have seen consumers around the world becoming better acquainted with their homes, and guess what? Many seem to like what they see. Having grown accustomed to keeping their own watchful eye on their property from dawn to dusk, consumers are seeking a reliable replacement as they slowly head back into the outside world.

Cameras are all the buzz

What will become of knock-knock jokes once the days of wondering who’s at the door are behind us? Since the development of the IP camera, the range of technologies and services available within the video surveillance industry has been increasing at an unprecedented pace 🏎️

Hindsight might be 20/20, but consumers are far more interested in the impressive fields of vision available right now - and easily accessible from their mobile phones, tablets and PCs. US IP camera sales revenue more than doubled from 2014-2017, and the global video surveillance market is predicted to grow at a CAGR of 9.31% over the next 5 years.

We hope the industry’s latest outdoor models are as weather resistant as they claim to be because...

Arlo is taking the market by storm

The first Arlo security camera was released in 2014, already including the brand’s trademark features of impressive night vision and weather resistance capabilities. Today, Arlo has shipped 16.6M devices and boasts 4.3M registered accounts, with products ranging from more traditional wireless security cameras to video doorbell cameras and the Arlo baby camera that triples as a monitor, night light and lullaby player.

“Protect what you love most" pays off

Arlo cleverly reminds customers that home truly is where the heart is, and what’s a more worthy investment than the things close to our hearts? Even the company’s ads and imagery promote the words “home” and “family” as interchangeable.

Fast-forwarding to find out what’s next? ⏩

Cameras may see farther than ever, but there’s still one thing a good old-fashioned security guard can do that even the latest camera models can’t - take a stroll across the yard to check out what’s happening on the other end.

Homeowners determined to keep an eye on their entire properties are forced to invest in several cameras. But what if just one camera could take a stroll? We’re thinking home security drones are a long time in coming.

Caught your eye?

Zoom in further on the home security industry with these two Shopify stores:

  • App-based home security platform Kuna
  • Video doorbell?! check out ring.com
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