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The fashion industry’s trip to the 60’s
Everyone’s modeling this latest blast-from-the-past fashion trend.
Jessica Kane, Head of Market Analytics @ Conversion Bear
August 21, 2020

Scrolling through Instagram humming, "shinny blue, purple too"? You're not alone.

It’s no secret that tie dye sweat suits are quickly replacing the wide brimmed hats and trendy tube tops sported by our favorite celebrities and influencers. Is 2020 vying for the 60’s claim to fame?

Tie dye might just be the new black

Everyone’s new favorite rainbow print is making the greatest comeback since Justin Timberlake. In fact, this summer is seeing 5 times more interest in “tie dye” than last.

If you’ve been on the Gram lately, you know everyone who’s anyone is wearing their nostalgia for more colorful days. The recent resurgence of DIY crafting trends has given tie dye the boost it needed.

What began as a wholesome passtime for anyone with access to a few rubber bands, colored dyes and old white t-shirts has seeped its way into every major brand’s latest collections.

Alex Mill's Shopify store is a psychedelic delight 🌈

Alex Mill reinvented itself last year with the goal of producing clothes that would be, “timeless, not trendy”. So how did trend-proof basics become a source of tie dye inspiration?

Two weeks ago, Alex Mill launched a tie dye collection true to form: one-of-a-kind hand dyed basics. The brand’s staple button downs, t-shirts and scarfs reappeared in splattered colors. Getting its hands dirty with the dye trend appears to have been the right move, as the company managed to sell 50 of the 60 hand dyed pieces on the first day.

Our favorite color splash? Alex Mill took advantage of homemade dyeing trends with their DIY botanical dye kit, and keeps its customers actively engaged via a short tutorial on Instagram. After all, no one should dye alone!

Your apron could use a splash

If consumers are gonna spend August at home in their tie dye pajamas, they might as well maintain an equally colorful diet. There’s never been a better time to help customers perfect their kitchen attire! From oven mitts to aprons, we can’t think of a kitchen accessory that wouldn’t look better with a splash of color.

Still haven’t found your color? 🖌️

These Shopify stores’ collections are to dye for:

🔮 Quickies
Stay vibrant and stay tuned!
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